A word about resolution (dpi)
Ads sent in either TIF or JPG formats must have higher resolution (dpi) due to the nature of our press, paper and the size of text within the ad.
- Click here to see an example of the difference resolution can make.

A word about compression (JPGs)
Ads sent in the JPG format are subject to being created with varying levels of compression. While compression is useful for making a file size smaller, it also has detrimental effects on the quality of the image.
- Click here to see an example of the difference using JPG compression can make.